Trends in Online Community Engagement

I read an excellent report titled, “Online Community Marketing, Growth and Engagement,” coordinated and produced by Forum One Networks.  The report presented the findings from a study conducted in May 2008 to research the relationship marketing, community growth and member engagement. According to blog SocialMediaToday.com, some of the top trends reported by the study’s participants [...]

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Getting Your Arms Around Social Media

There is little doubt that social media is transforming business. However, even as a marketer working within social media, putting it all together into a coherent framework is challenging.

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Web 2.0 Expo: Lessons learned from a web developer’s perspective

iNET’s attendance of the 2008 Web 2.0 Expo gave us the chance to interact with some of the people behind the most popular online services. As a developer, the sessions were extremely informative while humbling at the same time. Despite the ego check, I walked away with a handful of things that I feel are important for all web developers.

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Controlling chaos: Three recommendations for managing your brand in the social media

Sometimes we forget how much media has changed. Before the days of the Internet and social media, brands used to be able to spoon feed their message. They only needed to concern themselves with a couple of media channels — three network TV stations, a handful of national newspapers, and maybe a few trade magazines. The message was easy to control. It was neat, clean, and sanitized. Well, my friends, those days are gone.

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