Trends in Online Community Engagement

I read an excellent report titled, “Online Community Marketing, Growth and Engagement,” coordinated and produced by Forum One Networks.  The report presented the findings from a study conducted in May 2008 to research the relationship marketing, community growth and member engagement. According to blog SocialMediaToday.com, some of the top trends reported by the study’s participants [...]

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Online community SEO: User-generated versus editorial content

Anyone who performs search engine optimization knows that content is one of the most important components of a SEO strategy.  This is true from a user engagement perspective, for branding purposes and specifically for the opportunity to rank in the search engines.  As a social media company operating prominent online communities for Internet professionals and [...]

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Keeping up with Twittering

Keeping the pulse on social media and monitoring a company’s online reputation is practically a full time job especially for a smaller company not able to afford full scale applications like BuzzMetrics’s BrandPulse products. I find it particularly difficult to keep track of Twitter which pours out an endless stream of great (and sometimes not so great) content.

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