Blog
Trends in Online Community Engagement
I read an excellent report titled, “Online Community Marketing, Growth and Engagement,” coordinated and produced by Forum One Networks. The report presented the findings from a study conducted in May 2008 to research the relationship marketing, community growth and member engagement.
According to blog SocialMediaToday.com, some of the top trends reported by the study’s participants and [...]
Online community SEO: User-generated versus editorial content
Anyone who performs search engine optimization knows that content is one of the most important components of a SEO strategy. This is true from a user engagement perspective, for branding purposes and specifically for the opportunity to rank in the search engines. As a social media company operating prominent online communities for Internet professionals and [...]
Read more »
Keeping up with Twittering
Keeping the pulse on social media and monitoring a company’s online reputation is practically a full time job especially for a smaller company not able to afford full scale applications like BuzzMetrics’s BrandPulse products. I find it particularly difficult to keep track of Twitter which pours out an endless stream of great (and sometimes not so great) content.
Read more »
