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Online Community Building: Members absolutely matter!
I recently read an interesting blog post titled, Community building means making members feel special over at CommunitySpark.com. The author, Martin Reed, made some great points about how to grow member engagement. As he states in his closing paragraph, “Looking through the points above, I think they all come down to treating your members [...]
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Trends in Online Community Engagement
I read an excellent report titled, “Online Community Marketing, Growth and Engagement,” coordinated and produced by Forum One Networks. The report presented the findings from a study conducted in May 2008 to research the relationship marketing, community growth and member engagement.
According to blog SocialMediaToday.com, some of the top trends reported by the study’s participants and [...]
Web Hosting Talk mentioned on GigaOm this weekend
Web Hosting Talk got a great mention today in a post on Giga Om about ways to cut startup costs.
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Controlling chaos: Three recommendations for managing your brand in the social media
Sometimes we forget how much media has changed. Before the days of the Internet and social media, brands used to be able to spoon feed their message. They only needed to concern themselves with a couple of media channels — three network TV stations, a handful of national newspapers, and maybe a few trade magazines. The message was easy to control. It was neat, clean, and sanitized. Well, my friends, those days are gone.
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Concerning community member conversion
Dennis, the iNET community coordinator, and I had an interesting conversation this morning regarding member conversion rates and our online communities. Conversion rate is a metric that we watch pretty closely here, being the percentage of unique non-members visitors to one of our online message board communities that become members in a one-month period.
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Emerging patterns in social networking applications
It doesn’t seem like many web sites are built these days that don’t have some “social networking” aspect. With so many social networks being created, an inevitable echo-chamber of features has formed. These common-thread features are being woven into patterns that will ultimately define what social networking sites are and how to identify them.
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