A few weeks ago, I attended the AdTech Conference in San Francisco. Luckily my airline only declared bankruptcy and didn’t shut down their planes (kudos to you Frontier!) so I arrived in time to see the first keynote presentation of the conference: This Is Not Your Father’s Kodak. The speaker was Jeffrey Hayzlett, the Chief Business Development Officer and VP of Eastman Kodak Company.
It’s happening, and your opportunity is here! If you read my last post, you know that I am a believer in the power of marketing during an economic downturn.
Recession—it’s the inescapable word these days, isn’t it? Well, it doesn’t have to be a dirty word. Recession can be a savvy marketer’s best opportunity to get noticed. There are several well-know examples of this. In fact, a recent cover story in Advertising Age, boasts about various brands which were birthed as a result of recession.