Blog
AdTech: San Francisco
A few weeks ago, I attended the AdTech Conference in San Francisco. Luckily my airline only declared bankruptcy and didn’t shut down their planes (kudos to you Frontier!) so I arrived in time to see the first keynote presentation of the conference: This Is Not Your Father’s Kodak. The speaker was Jeffrey Hayzlett, the Chief Business Development Officer and VP of Eastman Kodak Company.
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Growing your business during an economic downturn
It’s happening, and your opportunity is here! If you read my last post, you know that I am a believer in the power of marketing during an economic downturn.
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Why should you increase your advertising budget in a recession?
Recession—it’s the inescapable word these days, isn’t it? Well, it doesn’t have to be a dirty word. Recession can be a savvy marketer’s best opportunity to get noticed. There are several well-know examples of this. In fact, a recent cover story in Advertising Age, boasts about various brands which were birthed as a result of recession.
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