Blog
Web Hosting Talk mentioned on GigaOm this weekend
Web Hosting Talk got a great mention today in a post on Giga Om about ways to cut startup costs.
Read more »
iNET welcomes two meeting and event industry veterans!
Bev Yuellig and Stephanie Splete join iNET Interactive next week to run our newly-formed events department. Each of them has over 20 years event management and marketing experience, and they are excited to help us take the HostingCon Conference and Trade show to the next level.
Read more »
HostingCon & iNET Interactive: Frequently Asked Questions
Here are some answers to questions we’re anticipating of our acquisition of HostingCon that was announced this morning.
Read more »
Getting Your Arms Around Social Media
There is little doubt that social media is transforming business. However, even as a marketer working within social media, putting it all together into a coherent framework is challenging.
Read more »
Web 2.0 Expo: Lessons learned from a web developer’s perspective
iNET’s attendance of the 2008 Web 2.0 Expo gave us the chance to interact with some of the people behind the most popular online services. As a developer, the sessions were extremely informative while humbling at the same time. Despite the ego check, I walked away with a handful of things that I feel are important for all web developers.
Read more »
Controlling chaos: Three recommendations for managing your brand in the social media
Sometimes we forget how much media has changed. Before the days of the Internet and social media, brands used to be able to spoon feed their message. They only needed to concern themselves with a couple of media channels — three network TV stations, a handful of national newspapers, and maybe a few trade magazines. The message was easy to control. It was neat, clean, and sanitized. Well, my friends, those days are gone.
Read more »
AdTech: San Francisco
A few weeks ago, I attended the AdTech Conference in San Francisco. Luckily my airline only declared bankruptcy and didn’t shut down their planes (kudos to you Frontier!) so I arrived in time to see the first keynote presentation of the conference: This Is Not Your Father’s Kodak. The speaker was Jeffrey Hayzlett, the Chief Business Development Officer and VP of Eastman Kodak Company.
Read more »
Keeping up with Twittering
Keeping the pulse on social media and monitoring a company’s online reputation is practically a full time job especially for a smaller company not able to afford full scale applications like BuzzMetrics’s BrandPulse products. I find it particularly difficult to keep track of Twitter which pours out an endless stream of great (and sometimes not so great) content.
Read more »
Growing your business during an economic downturn
It’s happening, and your opportunity is here! If you read my last post, you know that I am a believer in the power of marketing during an economic downturn.
Read more »
Why should you increase your advertising budget in a recession?
Recession—it’s the inescapable word these days, isn’t it? Well, it doesn’t have to be a dirty word. Recession can be a savvy marketer’s best opportunity to get noticed. There are several well-know examples of this. In fact, a recent cover story in Advertising Age, boasts about various brands which were birthed as a result of recession.
Read more »
