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PENTON ACQUIRES iNET INTERACTIVE

by kevin in Acquisitions, Awards and Recognition, Featured

PENTON ACQUIRES iNET INTERACTIVE, A LEADING EVENT AND DIGITAL INFORMATION COMPANY SERVING THE CLOUD, HOSTING AND DATA CENTER SEGMENTS Acquisition continues strategy of growing leading event and digital/data-anchored positions Over 80% of Penton EBITDA now generated by high growth events and digital/data capabilities New York, NY, January 16, 2014 – …

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8 Tips to Creating a Good Print Ad

by Jonathan Tharp in iNET Connect

EAZEE — Ever feel like this picture when trying to create a good print ad? Here are eight tips for your next campaign to be a success. View the full article.

RTB. Cookie Pools. Click Attribution. Oh My!

by Jonathan Tharp in iNET Connect

This month’s iNET Connect Newsletter is all about Ad Tech. If you are new to Ad Tech, we open the newsletter with a couple of classic articles that explain what it is and how it works. Once you understand it, you realize Ad Tech is all about the data, so …

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Cookie Synching Explained

by Jonathan Tharp in iNET Connect

AD OPS INSIDER — How does your ad get to the right person as they travel across the web? Here’s a classic article that explains the process of cookie synching at a nuts-and-bolts level. View the full article.