PENTON ACQUIRES iNET INTERACTIVE, A LEADING EVENT AND DIGITAL INFORMATION COMPANY SERVING THE CLOUD, HOSTING AND DATA CENTER SEGMENTS Acquisition continues strategy of growing leading event and digital/data-anchored positions Over 80% of Penton EBITDA now generated by high growth events and digital/data capabilities New York, NY, January 16, 2014 – …
This month’s iNET Connect Newsletter explores print advertising in the digital age. With the right print strategy in place, your campaigns can be very profitable. In fact, a recent Nielsen study revealed a 781% ROI for magazine ad placement. The challenge with print advertising is not ROI, but rather the …
SMARTPRESS — Using the wrong metrics can misrepresent your ROI. Here are a few ways to ensure your campaign tracking is accurate. View the full article.
CBD — With custom URLs, redirects, and campaign parameters, marketers have developed sophisticated processes to track print advertising ROI in the digital age. View the full article.
HCP — Narrow your print campaign targeting with niche magazine placements. Place your ad exactly where your target audience will see it. View the full article.
METROLAND — Print and online directories are great places to be for your audience to find you. Plus, your product will get valuable exposure to relevant consumers. View the full article.
EAZEE — Ever feel like this picture when trying to create a good print ad? Here are eight tips for your next campaign to be a success. View the full article.
TREW — If your ad doesn’t engage your customers in 2-seconds, they’ve already moved on. Use this test to assure your ad gets noticed. View the full article.
This month’s iNET Connect Newsletter is all about Ad Tech. If you are new to Ad Tech, we open the newsletter with a couple of classic articles that explain what it is and how it works. Once you understand it, you realize Ad Tech is all about the data, so …
AD OPS INSIDER — How does your ad get to the right person as they travel across the web? Here’s a classic article that explains the process of cookie synching at a nuts-and-bolts level. View the full article.