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RTB. Cookie Pools. Click Attribution. Oh My!

by Jonathan Tharp in iNET Connect

This month’s iNET Connect Newsletter is all about Ad Tech. If you are new to Ad Tech, we open the newsletter with a couple of classic articles that explain what it is and how it works. Once you understand it, you realize Ad Tech is all about the data, so …

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Cookie Synching Explained

by Jonathan Tharp in iNET Connect

AD OPS INSIDER — How does your ad get to the right person as they travel across the web? Here’s a classic article that explains the process of cookie synching at a nuts-and-bolts level.

The Mechanics of Real Time Bidding

by Jonathan Tharp in iNET Connect

MARKETING LAND — Cookie Synching (and finger printing) allow you to identify the right audience. So how is the ad actually served? Here’s a great article from Marketing Land on the mechanics of real time bidding (RTB).

5 Ways to Evaluate the Quality of Audience Data

by Jonathan Tharp in iNET Connect

MARKETING LAND — Not all audience data is created equally. Marketing Land provides a great framework for you to think about and evaluate the various types of audience data that you can use to drive your marketing campaigns.

The Problems with Last Click Attribution

by Jonathan Tharp in iNET Connect

CLICKZ — When evaluating your audience targeted campaigns, don’t be a shortsighted marketer. All interactions with your brand are important. Not just the last one. Here are 3 reasons why going beyond the last click and crediting all your channels is critical if you hope to fully value your marketing …

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Avoiding Oversaturation with Highly Targeted Audiences

by Jonathan Tharp in iNET Connect

ADOTAS — The more targeted your audience, the better your performance. However, every audience has a point of saturation. This article offers practical advice to avoid audience fatigue in your campaigns without compromising performance.

iNET Interactive Earns Position on Inc. 5000 List for Seventh Straight Year

by kevin in Awards and Recognition

Recognized as One of the Fastest-Growing, Private Companies in the U.S.  For the seventh consecutive year, iNET Interactive, a web-centric media company serving special interest communities through prominent online properties, events, and publications, has been named one of the nation’s fastest growing private companies in the United States. “Being recognized …

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