This month’s edition of the iNET Connect Newsletter focuses on native advertising. There’s been a shift in how consumers engage with ads. In a recent study published on Inc., 70% of internet users want to learn about products through content versus through traditional advertisements. Native advertising is helping marketers make …
ALLEY WATCH— Native advertising has been a hot topic. Here’s 9 reasons why marketers are paying attention to it.
DIGIDAY—Native ad development is unique. Here’s a brief overview of things to consider when creating a successful ad.
iMEDIA CONNECTION—Still not sure if it works? Follow these 4 steps to quantify the incremental impact of your native ads.
MEDIA POST—You can’t expect the same results for all native ads. It’s important to match the specific ad unit with the right positioning in the sales funnel.
THE NEXT WEB—A big concern with native is transparency. Here’s how you can avoid misleading messages and inform your audience the honest way.
AD AGE—Another concern with native is scalability. See how programmatic advertising could help scale native.
PENTON ACQUIRES iNET INTERACTIVE, A LEADING EVENT AND DIGITAL INFORMATION COMPANY SERVING THE CLOUD, HOSTING AND DATA CENTER SEGMENTS Acquisition continues strategy of growing leading event and digital/data-anchored positions Over 80% of Penton EBITDA now generated by high growth events and digital/data capabilities New York, NY, January 16, 2014 – …
This month’s iNET Connect Newsletter explores print advertising in the digital age. With the right print strategy in place, your campaigns can be very profitable. In fact, a recent Nielsen study revealed a 781% ROI for magazine ad placement. The challenge with print advertising is not ROI, but rather the …
SMARTPRESS — Using the wrong metrics can misrepresent your ROI. Here are a few ways to ensure your campaign tracking is accurate. View the full article.