Measuring Native Advertising

by Jonathan Tharp in iNET Connect

MEDIA POST—You can’t expect the same results for all native ads. It’s important to match the specific ad unit with the right positioning in the sales funnel.

How to Keep Native Ads Honest

by Jonathan Tharp in iNET Connect

THE NEXT WEB—A big concern with native is transparency. Here’s how you can avoid misleading messages and inform your audience the honest way.


by kevin in Acquisitions, Awards and Recognition, Featured

PENTON ACQUIRES iNET INTERACTIVE, A LEADING EVENT AND DIGITAL INFORMATION COMPANY SERVING THE CLOUD, HOSTING AND DATA CENTER SEGMENTS Acquisition continues strategy of growing leading event and digital/data-anchored positions Over 80% of Penton EBITDA now generated by high growth events and digital/data capabilities New York, NY, January 16, 2014 – …

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