Blog

Content Director

by troy in Careers

Responsible for growing a prominent b2b brand’s engagement with its audience, this fast-paced position offers clear objectives and the creative freedom to determine how best to achieve these objectives. Responsibilities Reporting to the editor-in-chief, this position is primarily responsible for the growth of the Data Center Knowledge (DCK) brand’s engagement …

Read More →

Programmatic Is Not Automatic

by kelly in Blog, iNET Connect

ADOTAS — In the last year there has been a dramatic rise in programmatic marketing in the digital advertising industry. Of the $42 billion spent on digital advertising, programmatic buying accounted for more than one third of the market, totaling $16.2 billion. In the coming years, programmatic is expected to dominate the …

Read More →

Ten ways to keep ahead of the competition

by kelly in Blog, iNET Connect

MARKETING DONUT — Whenever consumer spending is slowing down, you need to defend your market position and maintain your competitive edge. Tom Whitney shows you how to stay ahead of your rivals Know the competition. Find out who your competitors are, what they are offering and what their unique selling point (USP) …

Read More →

Millward Brown Report Details Simultaneous Screen Use

by kelly in Blog, iNET Connect

AD EXCHANGER — Nearly half of content consumption in the U.S. happens simultaneously to other device use, marketing research agency Millward Brown found in its 2014 AdReaction report highlighting how audiences react to ads across devices. The report details how consumers consume content on each screen, as well as simultaneously across screens. …

Read More →

Build a Stellar Sales Team

by kelly in Blog, iNET Connect

ENTREPRENEUR — If you want to build a strong business, you’re eventually going to have to hand over the sales reins to a sales team. Here’s how to do it right. When you’re starting out, you may be sales manager, marketing director and lone salesperson all in one–plus filling whatever …

Read More →