Blog
Keeping up with Twittering
Keeping the pulse on social media and monitoring a company’s online reputation is practically a full time job especially for a smaller company not able to afford full scale applications like BuzzMetrics’s BrandPulse products. I find it particularly difficult to keep track of Twitter which pours out an endless stream of great (and sometimes not so great) content.
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Growing your business during an economic downturn
It’s happening, and your opportunity is here! If you read my last post, you know that I am a believer in the power of marketing during an economic downturn.
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Why should you increase your advertising budget in a recession?
Recession—it’s the inescapable word these days, isn’t it? Well, it doesn’t have to be a dirty word. Recession can be a savvy marketer’s best opportunity to get noticed. There are several well-know examples of this. In fact, a recent cover story in Advertising Age, boasts about various brands which were birthed as a result of recession.
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Concerning community member conversion
Dennis, the iNET community coordinator, and I had an interesting conversation this morning regarding member conversion rates and our online communities. Conversion rate is a metric that we watch pretty closely here, being the percentage of unique non-members visitors to one of our online message board communities that become members in a one-month period.
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Emerging patterns in social networking applications
It doesn’t seem like many web sites are built these days that don’t have some “social networking” aspect. With so many social networks being created, an inevitable echo-chamber of features has formed. These common-thread features are being woven into patterns that will ultimately define what social networking sites are and how to identify them.
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Congratulations, Ahmad!
Congratulations are in order for iNET Product Manager Ahmad Permessur, who graduated today (with honors, I might add) from the University of Mauritius with a degree in Information Technology!
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The “Telecommuter’s Toolbox”
At iNET, one thing we recognize we have to be really good at, now and in the future, is working with remote employees. While we have 12 full time folks in-house, there are 5 more of us that work remotely from home. As we grow, organically and through acquisition, we’ll have to be masters at managing remote staff–since it’s likely not everyone that will join our company will be working here in the office with us.
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iNET Interactive’s expanding management team
We have added two, new members to the iNET management team in March. iNET is excited to announce the additions of Mark Sancrant, Director of Corporate Development, and Kevin Gold, Director of Internet Marketing to round-out iNET’s management team.
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Rapid development programming frameworks
Rapid Development programming frameworks have been a hot topic within web developer circles recently. These handy tools set out to automate many of the repeated tasks of developing web applications. But like all trends, critics quickly poke holes in the idea. So what what can you expect from programming frameworks?
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Introducing the new Hosting Catalog contextual ad network
Contextual advertising is a great way for publishers on the Internet to monetize their web site. The most popular contextual advertising engine by far is Google AdSense. It’s ubiquitous all around the web, with webmasters using the service to try to make a buck. The popularity of AdSense can be attributed to its simplicity and popularity, but that doesn’t mean that the engine is perfect. Sometimes AdSense misses the boat, with ads that don’t quite match the content, theme or niche of a publisher’s website.
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